Why Kai Bar? Meet our newest addition: Kai Bar - no-frills, focused on achieving your goals. It provides the elemental basics what your body needs to run on high energy: healthy fats, prebiotic fibers and low glycemic energy from 4 real food ingredients. And it tastes fresh and delicious. No need to refrigerate but you can if you want. Now you might wonder: why Kai Bar? Kai is a very inspiring person in my life. He is my youngest son. If this five-year-old has set his mind on something, no matter what the obstacle may be, he will employ his full willpower, genius and determination to achieve what his mind is set to accomplish. Kai’s inspiring determination to accomplish his goals is the energy we pack into our Kai products: to help you activate your willpower, purpose and creativity to accomplish your goals in life. Let Kai’s energy inspire you!